Data protection

Introduction

With the following data protection declaration we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both within the framework of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offering”).

The terms used are not gender specific.

As of September 14, 2020

Table of contents

Introduction
Responsible person
Overview of processing
Relevant legal bases
Safety measures
Transfer and Disclosure of Personal Data
Transmission of personal data when using the Klarna payment service
Data processing in third countries
Use of cookies
Commercial and business services
Provision of online offerings and web hosting
Blogs and publication media
contact
Communication via messenger
Cloud services
Newsletters and electronic notifications
Advertising communication via email, post, fax or telephone
Sweepstakes and competitions
Web analysis, monitoring and optimization
Online marketing
Affiliate programs and affiliate links
Review platforms
Presences in social networks (social media)
Plugins and embedded functions and content
Deletion of data
Changes and updates to the data protection declaration
Rights of data subjects
Definitions of terms

Responsible person

SXA GmbH Brandfeldgasse 14, 2120 Obersdorf

E-mail address: office@123homeoffice.de

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, for example via Facebook pixels (via apps or other ways) and relates to people or their actions; To Data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of forming target groups for content and advertising information (custom audiences); not to Event data includes login data or interaction data, e.g. comments under an embedded post; event data also does not include contact information (i.e. data that (clearly) identifies data subjects, such as name, email -Addresses and telephone numbers)).
Inventory data (e.g. names, addresses).
Content data (e.g. text entries, photographs, videos).
Contact details (e.g. email, telephone numbers).
Meta/communication data (e.g. device information, IP addresses).
Usage Data (e.g. websites visited, interest in content, access times).
Location data (data indicating the location of an end user's device).
Contract data (e.g. subject matter of the contract, term, customer category).
Payment data (e.g. bank details, invoices, payment history).

Categories of data subjects

Employees (e.g. employees, applicants, former employees).
Business and contractual partners.
Interested persons.
Communication partner.
Customers.
Users (e.g. website visitors, users of online services).
Competition and competition participants.

Purposes of processing

Affiliate tracking.
Provision of our online offering and user-friendliness.
Visit action evaluation.
Office and organizational procedures.
Cross-device tracking (processing of user data across devices for marketing purposes).
Direct marketing (e.g. via email or post).
Carrying out competitions and competitions.
Feedback (e.g. collecting feedback via online form).
Interest-based and behavioral marketing.
Contact inquiries and communication.
Profiling (creating user profiles).
Remarketing.
Reach measurement (e.g. access statistics, recognition of returning visitors).
Safety measures.
Tracking (e.g. interest/behavioral profiling, use of cookies).
Contractual benefits and service.
Managing and responding to inquiries.
Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Relevant legal bases

Below we provide information on the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, the national data protection regulations may apply in your or our country of residence and domicile. If more specific legal bases apply in individual cases, we will inform you of these in the data protection declaration.

Consent (Art. 6 Para. 1 Sentence 1 Letter a GDPR) - The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or to take steps prior to entering into a contract at the data subject's request.
Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR) - Processing is necessary to fulfill a legal obligation to which the controller is subject.
Protection of vital interests (Article 6 Paragraph 1 Sentence 1 Letter of the GDPR) - Processing is necessary to protect the vital interests of the data subject or another natural person.
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR) - Processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data outweigh them.

National data protection regulations in Austria : In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Austria. This includes, in particular, the Federal Act on the Protection of Natural Persons when Processing Personal Data (Data Protection Act – DSG). The Data Protection Act contains, in particular, special regulations on the right to information, the right to rectification or deletion, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, ensuring availability and its separation. We have also set up procedures to ensure that the rights of those affected are exercised, data are deleted and responses are made to data threats. We also take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Transfer and Disclosure of Personal Data

As part of our processing of personal data, the data may be transmitted to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

Transmission of personal data when using the Klarna payment service

In order to be able to offer you Klarna's payment methods, we may pass on your personal data in the form of contact and order details to Klarna in the checkout so that Klarna can assess whether you are eligible for their payment methods and to tailor these payment methods to you. Your submitted personal data will be processed in accordance with your own Klarna’s data protection information processed.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of using third-party services or disclosing or transferring data to other people, bodies or companies takes place, this only takes place in accordance with the legal requirements.

Subject to express consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligations through so-called standard protection clauses of the EU Commission, if certifications or binding internal data protection regulations exist (Art. 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after their visit to an online offering. The information stored can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was watched. The term “cookies” also includes other technologies that fulfill the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).

The following cookie types and functions are distinguished:

Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their browser.
Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users, which are used to measure reach or for marketing purposes, can also be stored in such a cookie.
First-party cookies: First-party cookies are set by us.
Third-party cookies (also: third-party cookies) : Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies can be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).
Statistics, marketing and personalization cookies : Cookies are also generally used as part of reach measurement and when the interests of a user or their behavior (e.g. viewing certain content, using functions, etc.) on individual websites are reflected in a user profile get saved. Such profiles are used, for example, to show users content that corresponds to their potential interests. This process is also referred to as “tracking”, ie tracking the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our data protection declaration or when obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for consent. If this is the case and you agree to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in operating our online offering and improving it) or if the use of cookies is necessary to fulfill our contractual obligations.

Storage period: Unless we provide you with explicit information about the storage period of permanent cookies (e.g. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can first declare your objection using your browser settings, for example by deactivating the use of cookies (which may also limit the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be made via a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ be explained. You can also receive further objection information as part of the information about the service providers and cookies used.

Processing of cookie data based on consent : Before we process or have data processed as part of the use of cookies, we ask users for their consent, which can be revoked at any time. Before consent has been given, cookies may be used that are absolutely necessary for the operation of our online offering.

Types of data processed: Usage Data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected people: Users (e.g. website visitors, users of online services).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Commercial and business services

We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships as well as associated measures and as part of communication with the contractual partners (or pre-contractual), e.g. to respond to inquiries answer.

We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information and the business organization. We only pass on the data of the contractual partners to third parties within the framework of applicable law to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the data subjects (e.g. to the telecommunications, transport and other auxiliary services involved). Subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the framework of this data protection declaration.

We inform the contractual partners which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, through special marking (e.g. colors) or symbols (e.g. asterisks, etc.), or in person.

We delete the data after the expiry of statutory warranty and comparable obligations, ie, in principle after 4 years, unless the data is stored in a customer account, for example as long as it must be retained for legal archiving reasons (e.g. for Tax purposes usually 10 years). We delete data that was disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order.

To the extent that we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Shop and e-commerce : We process our customers' data to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution to our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such as part of the ordering or comparable purchase process and includes the information required for delivery, provision and billing as well as contact information in order to be able to make any consultations.

Types of data processed: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. email, telephone numbers), contract data (e.g. subject matter of the contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected people: Interested parties, business and contractual partners, customers.
Purposes of processing: Contractual services and services, contact inquiries and communication, office and organizational procedures, management and response to inquiries, security measures.
Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR), legitimate interests (Art. 6 Para. 1 S . 1 lit. f. GDPR).

Provision of online offerings and web hosting

In order to be able to provide our online offering securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offering can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.

The data processed as part of the provision of the hosting offer may include all information relating to the users of our online offer that arises in the context of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the content of online offerings to browsers, and all entries made within our online offering or on websites.

Collection of access data and log files : We ourselves (or our web hosting provider) collect data about every access to the server (so-called server log files). The server log files include the address and name of the websites and files accessed, date and time of access, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP address. Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, for example to avoid overloading the servers (particularly in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability.

Types of data processed: Content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected people: Users (e.g. website visitors, users of online services).
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers' data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. Furthermore, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection notice.

Comments and posts : When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is done for our security if someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

We also reserve the right to process user information for spam detection based on our legitimate interests.

On the same legal basis, in the case of surveys, we reserve the right to store users' IP addresses for their duration and to use cookies to avoid multiple voting.

The personal information provided in the comments and posts, any contact and website information as well as the content information are stored permanently by us until the user objects.

Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected people: Users (e.g. website visitors, users of online services).
Purposes of processing: Contractual services and services, feedback (e.g. collecting feedback via online form), security measures, administration and answering of inquiries.
Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR), consent (Art. 6 Para. 1 S. 1 lit. a GDPR), protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. GDPR).

contact

When you contact us (e.g. via contact form, email, telephone or via social media), the information provided by the person making the request will be processed to the extent that this is necessary to answer the contact request and any requested measures.

Answering contact inquiries within the framework of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to answer (pre-)contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries.

Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. text entries, photographs, videos).
Affected people: Communication partner.
Purposes of processing: Contact inquiries and communication.
Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Communication via messenger

We use messengers for communication purposes and therefore ask that you please note the following information on the functionality of messengers, encryption, the use of communication metadata and your options for objection.

You can also contact us by alternative means, such as by telephone or email. Please use the contact options provided to you or the contact options provided within our online offering.

In the case of end-to-end encryption of content (i.e., the content of your message and attachments), we point out that the communication content (i.e., the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption activated to ensure that the message content is encrypted.

However, we also point out to our communication partners that although the messenger providers cannot view the content, they can find out that and when communication partners communicate with us as well as technical information about the device used by the communication partner and, depending on the settings of their device, location information ( so-called metadata) are processed.

Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Furthermore, if we do not ask for your consent and, for example, you contact us on your own initiative, we use Messenger in relation to our contractual partners as well as in the context of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests on fast and efficient communication and meeting the needs of our communication partner on communication via messenger. We would also like to point out that we will not transmit the contact details provided to us to Messenger for the first time without your consent.

Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via messenger, we delete the messages in accordance with our general deletion guidelines (ie, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partner. if no reference to a previous conversation is to be expected and deletion does not conflict with any legal retention requirements.

Reservation of reference to other communication channels: Finally, we would like to point out that for reasons of your security, we reserve the right not to answer inquiries via Messenger. This is the case if, for example, contractual details require special secrecy or an answer via messenger does not meet the formal requirements. In such cases, we will refer you to more appropriate communication channels.

Types of data processed: Contact details (e.g. email, telephone numbers), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected people: Communication partner.
Purposes of processing: Contact inquiries and communication, direct marketing (e.g. by email or post).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Cloud services

We use software services accessible via the Internet and running on their providers' servers (so-called "cloud services", also referred to as "software as a service") for the following purposes: document storage and management, calendar management, emailing, spreadsheets and presentations, exchanging documents, content and information with specific recipients or publishing web pages, forms or other content and information, as well as chatting and participating in audio and video conferences.

Within this framework, personal data can be processed and stored on the providers' servers, provided that they are part of communication processes with us or are otherwise processed by us as set out in this data protection declaration. This data may include, in particular, user master data and contact details, data on processes, contracts, other processes and their content. The cloud service providers also process usage data and metadata, which they use for security purposes and service optimization.

If we use the cloud services to provide forms or other documents and content to other users or publicly accessible websites, the providers may set cookies on the users' devices for the purposes of web analysis or to set the user's settings (e.g. in the case of media control). remember, save.

Notes on legal bases: If we ask for consent to use the cloud services, the legal basis for processing is consent. Furthermore, their use can be part of our (pre-)contractual services, provided the use of the cloud services has been agreed within this framework. Otherwise, users' data will be processed based on our legitimate interests (ie, interest in efficient and secure administration and collaboration processes).

Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected people: Customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners.
Purposes of processing: Office and organizational procedures.
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Newsletters and electronic notifications

We only send newsletters, emails and other electronic notifications (hereinafter “newsletter”) with the consent of the recipient or legal permission. If the content is specifically described as part of a registration for the newsletter, they are decisive for the consent of the user. Our newsletters also contain information about our services and us.

In order to register for our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name so that you can be addressed personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: Registration for our newsletter generally takes place in a so-called double opt-in process. This means that after registering you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with someone else's email address. Registrations for the newsletter are logged in order to be able to provide evidence of the registration process in accordance with legal requirements. This includes storing the registration and confirmation times as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the event of obligations to permanently observe contradictions, we reserve the right to store the email address in a blacklist (so-called “blocklist”) solely for this purpose.

The registration process is recorded on the basis of our legitimate interests for the purpose of providing evidence of its proper execution. If we commission a service provider to send emails, this is based on our legitimate interests in an efficient and secure shipping system.

Notes on legal bases: The newsletter is sent on the basis of the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, for example in the case of advertising to existing customers. If we commission a service provider to send emails, this is done on the basis of our legitimate interests. The registration process is recorded based on our legitimate interests to demonstrate that it was carried out in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Analysis and measurement of success : The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval Technical information is initially collected, such as information about the browser and your system, as well as your IP address and the time of access.

This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to monitor individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purposes of using a user-friendly and secure newsletter system that serves both our business interests and meets the expectations of the users.

Unfortunately, it is not possible to revoke the success measurement separately; in this case, the entire newsletter subscription must be canceled or objected to.

Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
Affected people: Communication partner.
Purposes of processing: Direct marketing (e.g. via email or post).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Option to object (opt-out): You can cancel your receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably email.

Advertising communication via email, post, fax or telephone

We process personal data for the purposes of advertising communication, which can take place via various channels, such as email, telephone, post or fax, in accordance with legal requirements.

The recipients have the right to revoke their consent at any time or to object to the advertising communication at any time.

After revocation or objection, we can store the data required to prove consent for up to three years based on our legitimate interests before deleting it. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.

Types of data processed: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers).
Affected people: Communication partner.
Purposes of processing: Direct marketing (e.g. via email or post).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Sweepstakes and competitions

We only process personal data of participants in competitions and competitions in compliance with the relevant data protection regulations, provided that the processing is contractually necessary for the provision, implementation and processing of the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g Security of the competition or the protection of our interests against misuse through possible collection of IP addresses when submitting competition entries).

If participants' contributions are published as part of the competition (e.g. as part of a vote or presentation of the competition entries or the winners or the reporting on the competition), we would like to point out that the names of the participants can also be published in this context. Participants can object to this at any time.

If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as “online platform”), the usage and data protection regulations of the respective platforms also apply. In these cases we would like to point out that we are responsible for the information provided by participants as part of the competition and inquiries regarding the competition must be directed to us.

The participants' data will be deleted as soon as the competition or competition has ended and the data is no longer required to inform the winners or because questions about the competition are expected. In principle, the participants' data will be deleted no later than 6 months after the end of the competition. Winners' data may be retained for a longer period of time, for example in order to be able to answer questions about the prizes or to fulfill the prize services; In this case, the retention period depends on the type of prize and is up to three years, for example for goods or services, in order to be able to process warranty cases, for example. Furthermore, the participants' data can be stored for longer, for example in the form of reporting on the competition in online and offline media.

If data was also collected for other purposes as part of the competition, its processing and retention period are based on the data protection information on this use (e.g. in the case of registration for the newsletter as part of a competition).

Types of data processed: Inventory data (e.g. names, addresses), content data (e.g. text entries, photographs, videos).
Affected people: Competition and competition participants.
Purposes of processing: Carrying out competitions and competitions.
Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR).

Web analysis, monitoring and optimization

Web analysis (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently or invite reuse. We can also understand which areas require optimization.

In addition to web analysis, we can also use testing procedures, for example to test and optimize different versions of our online offering or its components.

For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar procedures can be used for the same purpose. This information may include, for example, content viewed, websites visited and elements used there and technical information such as the browser used, the computer system used and information about times of use. If users have consented to the collection of their location data, this can also be processed, depending on the provider.

The users’ IP addresses are also stored. However, we use an IP masking process (ie pseudonymization by shortening the IP address) to protect users. In general, as part of web analysis, A/B testing and optimization, no clear user data (such as email addresses or names) is stored, but rather pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Affected people: Users (e.g. website visitors, users of online services).
Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavioral profiling, use of cookies), visit action evaluation, profiling (creation of user profiles).
Safety measures: IP masking (pseudonymization of the IP address).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Online marketing

We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar processes are used, by means of which the user information relevant to the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information about times of use. If users have consented to the collection of their location data, this can also be processed.

The users’ IP addresses are also stored. However, we use available IP masking procedures (ie pseudonymization by shortening the IP address) to protect users. In general, as part of the online marketing process, no clear user data (such as e-mail addresses or names) is stored, but rather pseudonyms. This means that we as well as the providers of online marketing processes do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or using similar methods. These cookies can later generally also be read on other websites that use the same online marketing process, analyzed for the purposes of displaying content, and supplemented with further data and stored on the server of the online marketing process provider.

In exceptional cases, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing processes we use and the network connects the users' profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example by giving consent during registration.

We generally only receive access to aggregated information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, ie, for example, to the conclusion of a contract with us. Conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

Facebook pixel and target group formation (Custom Audiences) : With the help of the Facebook pixel (or comparable functions, for transmitting event data or contact information using interfaces in apps), it is possible for Facebook to identify visitors to our online offering as a target group for the to determine the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to only show the Facebook ads placed by us to those users on Facebook and within the services of partners cooperating with Facebook (so-called “audience network”). https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products, which are evident from the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help Using the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear to be annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion measurement”).

We are together with Facebook Ireland Ltd. for the collection or receipt as part of a transmission (but not further processing) of “event data” that Facebook collects using the Facebook pixel and comparable functions (e.g. interfaces) that are carried out on our online offering or receives as part of a transmission for the following purposes: a) displaying content advertising information that corresponds to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improve ad delivery and personalization of features and content (e.g. improving detection of which content or advertising information is likely to match users' interests). We have concluded a special agreement with Facebook ("Addition for those responsible", https://www.facebook.com/legal/controller_addendum ), which regulates in particular which security measures Facebook must observe ( https://www.facebook.com/legal/terms/data_security_terms ) and in which Facebook agrees to do so must fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyzes and reports (which are aggregated, i.e. do not contain information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but rather on the basis of an order processing contract ("data processing conditions" , https://www.facebook.com/legal/terms/dataprocessing ), the “Data Security Terms” ( https://www.facebook.com/legal/terms/data_security_terms ) and with regard to processing in the USA on the basis of Standard Contractual Clauses (“Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum).The Users' rights (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook.

Types of data processed: Usage Data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user's device), event data (Facebook) ("Event "Data" is data that can be transmitted by us to Facebook via Facebook pixel (via apps or other means) and relates to people or their actions; the data includes, for example, information about visits on websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of forming target groups for content and advertising information (custom audiences); event data does not include login data or interaction data , e.g. comments under an embedded post; event data also does not include contact information (i.e. data that (clearly) identifies data subjects, such as names, email addresses and telephone numbers)).
Affected people: Users (e.g. website visitors, users of online services), interested parties.
Purposes of processing: Tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioral marketing, profiling (creation of user profiles), reach measurement (e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or others). Output of content), cross-device tracking (processing of user data across devices for marketing purposes).
Safety measures: IP masking (pseudonymization of the IP address).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
Option to object (opt-out): We refer to the data protection information of the respective providers and the objection options specified for the providers (so-called “opt-out”). If no explicit opt-out option has been provided, you have the option of turning off cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu . b) Canada: https://www.youradchoices.ca/choices . c) USA: https://www.aboutads.info/choices . d) Cross-territorial: https://optout.aboutads.info .

Services and service providers used:

Google Analytics: online marketing and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/ ; Data protection: https://policies.google.com/privacy ; Option to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , Settings for displaying advertisements: https://adssettings.google.com/authenticated .
Facebook pixels and target group formation (Custom Audiences): Service provider: https://www.facebook.com , Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com ; Data protection: https://www.facebook.com/about/privacy ; Option to object (opt-out): https://www.facebook.com/settings?tab=ads .

Affiliate programs and affiliate links

In our online offering we include so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) to the offers and services of third-party providers (collectively referred to as “affiliate links”). If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third parties (collectively referred to as “commission”).

In order to be able to track whether users have taken advantage of the offers of an affiliate link we use, it is necessary for the respective third-party providers to find out that the users have followed an affiliate link used within our online offering. The assignment of the affiliate links to the respective business transactions or other actions (e.g. purchases) serves the sole purpose of commission accounting and will be canceled as soon as it is no longer necessary for the purpose.

For the purposes of the aforementioned assignment of affiliate links, the affiliate links can be supplemented with certain values that are part of the link or can be stored elsewhere, for example in a cookie. The values may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Furthermore, their use can be part of our (pre-)contractual services, provided that the use of third-party providers has been agreed within this framework. Otherwise, user data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected people: Users (e.g. website visitors, users of online services).
Purposes of processing: Affiliate tracking.
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Review platforms

We participate in evaluation processes to evaluate, optimize and promote our services. If users rate us via the evaluation platforms or procedures involved or otherwise give feedback, the general terms and conditions or terms of use and the data protection information of the providers also apply. As a rule, the evaluation also requires registration with the respective provider.

In order to ensure that the reviewers have actually used our services, we transmit, with the consent of the customer, the necessary data regarding the customer and the service used to the respective review platform (including name, email address and Order number or article number). This data is used solely to verify the authenticity of the user.

Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected people: Customers, users (e.g. website visitors, users of online services).
Purposes of processing: Feedback (e.g. collecting feedback via online form).
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with active users there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This can result in risks for users because, for example, it could make it more difficult to enforce users' rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on usage behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the usage profiles regardless of the devices used by the users (particularly if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of the rights of those affected, we would also like to point out that these can most effectively be asserted with the providers. Only the providers have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Facebook : We are together with Facebook Ireland Ltd. responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content users view or interact with, or the actions they take (see “Things you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/policy ), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under “Device information” in the Facebook Data Policy Statement: https://www.facebook.com/policy ). As explained in the Facebook Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services called “Page Insights” to site operators to provide them with insights into how people engage with their Pages and interact with the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum ), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, provide information or Send deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” ( https://www.facebook.com/legal/terms/information_about_page_insights_data ).

Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected people: Users (e.g. website visitors, users of online services).
Purposes of processing: Contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and service providers used:

Instagram: Social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.instagram.com ; Data protection: https://instagram.com/about/legal/privacy .
Facebook: Social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com ; Data protection: https://www.facebook.com/about/privacy ; Option to object (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads .
LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com ; Data protection: https://www.linkedin.com/legal/privacy-policy ; Option to object (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .
Pinterest: Social network; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Website: https://www.pinterest.com ; Data protection: https://about.pinterest.com/de/privacy-policy ; Option to object (opt-out): https://about.pinterest.com/de/privacy-policy .
Twitter: Social network; Service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Data protection: https://twitter.com/de/privacy , (Settings) https://twitter.com/personalization .

Plugins and embedded functions and content

We include functional and content elements in our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These can be, for example, graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as “Content”).

The integration always requires that the third party providers of this content process the users' IP address, as without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as being linked to such information from other sources.

Types of data processed: Usage Data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers), content data (e.g. text entries, photographs, videos).
Affected people: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness, contractual services and service, security measures, administration and answering of inquiries.
Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Services and service providers used:

YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com ; Data protection: https://policies.google.com/privacy ; Option to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , Settings for displaying advertisements: https://adssettings.google.com/authenticated .

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as the consent for processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or it is not necessary for the purpose).

Unless the data is deleted because it is required for other legally permissible purposes, its processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided in the individual data protection information in this data protection declaration.

Changes and updates to the data protection declaration

We ask you to regularly inform yourself about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information for companies and organizations in this data protection declaration, please note that the addresses may change over time and ask you to check the information before contacting us.

Rights of data subjects

As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is carried out on the basis of Article 6 (1) (e) or (f) of the GDPR; This also applies to profiling based on these provisions. If your personal data is processed for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; This also applies to profiling insofar as it is connected to such direct advertising.
Right to withdraw consent: You have the right to revoke your consent at any time.
Right of providing information: You have the right to request confirmation as to whether the data in question is being processed and to receive information about this data as well as further information and a copy of the data in accordance with legal requirements.
Right to rectification: In accordance with legal requirements, you have the right to request that the data concerning you be completed or that incorrect data concerning you be corrected.
Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately, or alternatively, in accordance with the legal requirements, to request a restriction on the processing of the data.
Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
Complaint to supervisory authority: You also have the right, in accordance with legal requirements, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged violation, if you believe that the processing of personal data concerning you violates the GDPR.

Definitions of terms

This section provides an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and are defined primarily in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily to provide understanding. The terms are sorted alphabetically.

Affiliate tracking: As part of affiliate tracking, links with which the linking websites refer users to websites with product or other offers are logged. The operators of the linked websites may receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). For this purpose, it is necessary for the providers to be able to track whether users who are interested in certain offers subsequently take advantage of them at the instigation of the affiliate links. Therefore, in order for affiliate links to function, it is necessary that they are supplemented with certain values that become part of the link or are stored in another way, for example in a cookie. The values include in particular the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user and tracking-specific values , such as, for example, advertising material ID, partner ID and categorizations.
Visit action evaluation: “Visit action evaluation” (“conversion tracking”) refers to a process with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then accessed again on the target website. For example, we can understand whether the advertisements we placed on other websites were successful).
Cross device tracking: Cross-device tracking is a form of tracking in which user behavior and interest information is recorded across devices in so-called profiles by assigning users an online identifier. This allows user information to be analyzed for marketing purposes, regardless of the browser or device used (e.g. mobile phones or desktop computers). For most providers, the online identifier is not linked to clear data such as names, postal addresses or email addresses.
IP masking: “IP masking” is a method in which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, the IP -Masking a means of pseudonymizing processing procedures, especially in online marketing
Interest-based and behavioral marketing: Interest- and/or behavior-based marketing occurs when users' potential interests in advertisements and other content are predetermined as precisely as possible. This is done based on information about their previous behavior (e.g. visiting and staying on certain websites, purchasing behavior or interaction with other users), which is stored in a so-called profile. Cookies are usually used for these purposes.
Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
Profiling: "Profiling" means any type of automated processing of personal data, which consists in using that personal data to identify certain personal aspects relating to a natural person (depending on the type of profiling, this may include information relating to age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people) to analyze, evaluate or predict them (e.g. interests in certain content or products, click behavior on a website or location Cookies and web beacons are often used for profiling purposes.
Range measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, identify at what time visitors visit their website and what content they are interested in. This allows you, for example, to better adapt the content of the website to the needs of your visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyzes of the use of an online offering.
Remarketing: "Remarketing" or "retargeting" is used when, for example, for advertising purposes, it is noted which products a user was interested in on a website in order to remind the user of these products on other websites, for example in advertisements.
Tracking: "Tracking" is when the behavior of users can be tracked across multiple online offerings. As a rule, behavioral and interest information is stored in cookies or on the servers of the tracking technology providers with regard to the online offerings used (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to match their interests.
Responsible person: The “responsible person” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
Processing: “Processing” means any operation or series of operations carried out on personal data, whether or not by automated means. The term is wide-ranging and includes practically every handling of data, be it collecting, evaluating, storing, transmitting or deleting.
Target group formation: Target group formation (or "custom audiences") is when target groups are determined for advertising purposes, e.g. displaying advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements interested in similar products or the online shop in which he viewed the products. “Lookalike audiences” (or similar target groups) are when the content deemed suitable is displayed to users whose profiles or interests are presumably the users , for which the profiles were created, correspond. Cookies and web beacons are usually used for the purpose of forming custom audiences and lookalike audiences.

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